So here we see a powerful model for the future of banking and financial services.  

This is what disruption is really all about, with "removal of all the costs and charges from the global financial model" being a laudable but apparently achievable goal.

I strongly recommend that you read the full article and then click through to the Uphold site to watch the video.

As you do, you can't help thinking that we're on the verge of something big and exciting.  And it will be interesting to see where else in Financial Services this model can be applied.