Good to see Martin Bamford's firm Informed Choice being featured here.

I've known Martin for quite a while now and his father Nick even longer.  They are a small business but have a very clear sense of direction and a clear sense of the importance of local.  But one of their key strengths is their ability to harness PR.  In fact I don't think there is a financial advice firm in the whole of the UK that does PR as well as Informed Choice.

A BBC news reader told me many years ago that small businesses should adopt a mentality that is always looking for ways to build relationships with both the local and national press - not to mention your niche industry press.  Martin has mastered this art, with barely a week going by without him showing up somewhere, and I'm certain this is a big contributor to their success.