Quite apart from the difficult to read font and colour scheme on this blog (it's probably my age), there are some really good points here - all of which also apply to IFAs, financial planners and advisers as well as accountants. This post sums up the benefits of content marketing very nicely.
When you meet a client they are ultimately and eventually buying your expertise, and in its simplest form, content marketing helps people to get a sense of that expertise before they meet you.
Yes, most financial advisers attract new clients through referrals from existing clients, however that model has been modified with the advent of the internet and social media, with those referred individuals now checking you out online before they make contact.
Our workshop on the 20th October includes a section on content marketing for financial advisers - why it's important, the key benefits, ideas to get you started, tools to help you find regular new content to write about and most importantly ways to keep you going!
Find out more here.
There are a number of ways your firm can benefit from a content marketing strategy. Not only does it present your firm as a thought leader and expert in its field, it can generate leads and, as we have said, strengthen trust and the build a relationship between you and your clients. According to marketing software provider Hubspot, the average business that blogs generates 126% more leads than a business that doesn’t, while research carried out by Roper Public Affairs, revealed that 70% of consumers say content marketing makes them feel closer to the company that produces it.