Quite apart from the difficult to read font and colour scheme on this blog (it's probably my age), there are some really good points here - all of which also apply to IFAs, financial planners and advisers as well as accountants.  This post sums up the benefits of content marketing very nicely.

When you meet a client they are ultimately and eventually buying your expertise, and in its simplest form, content marketing helps people to get a sense of that expertise before they meet you.

Yes, most financial advisers attract new clients through referrals from existing clients, however that model has been modified with the advent of the internet and social media, with those referred individuals now checking you out online before they make contact.

Our workshop on the 20th October includes a section on content marketing for financial advisers - why it's important, the key benefits, ideas to get you started, tools to help you find regular new content to write about and most importantly ways to keep you going!

Find out more here.