I couldn't resist sharing this wonderful cartoon. And the fact that it's a Financial Services-related example makes it even better.
Jumping on a bandwagon has always been a popular move for marketers at brands, though sometimes it can go terribly wrong. Just Google 'Social Media fails by brands' and you'll see what I mean.
Nevertheless, we're only limited by our own imaginations as to how we leverage this exciting new technology. Exciting times ahead.
In the wake of Pokemon Go, there will likely be a surge of hastily created AR apps and location-based marketing campaigns. Marketers see the hordes of Pokemon Go players and wonder about how to redirect them to their brands and businesses. I think the better approach is to question how these technologies can be genuinely entertaining and useful to their consumers. It’s ultimately not about the technologies as much as it’s about making our brands or businesses more compelling. We’re in an awkward adolescent stage of digital marketing. I’d love to hear your thoughts on how brands can adopt these technologies.