I couldn't resist sharing this wonderful cartoon.  And the fact that it's a Financial Services-related example makes it even better.

Jumping on a bandwagon has always been a popular move for marketers at brands, though sometimes it can go terribly wrong.  Just Google 'Social Media fails by brands' and you'll see what I mean.

Nevertheless, we're only limited by our own imaginations as to how we leverage this exciting new technology.  Exciting times ahead.