Great to see our friend Pete Matthew being highlighted in the Guardian for his (superb) Podcasting work.

There are less than a handful of financial advisers in the UK who have a Podcast, but I suspect that will increase over time - just look at the title of this article to see why.

As I've said in numerous posts before, Social Media and Content Marketing is not solely about attracting new clients.  It can be, but as Pete says here, that turned out to be just a happy consequence of his Podcasting activity.

Social Media and Content Marketing needs to be planned carefully in line with your business goals.  Identify what they are first and then look to see how Social and Content can support those goals.

We've written a Social Media Strategy Template so that you can do just that.  Take a look here.