Great to see real enthusiasm for Social Media from Josh Brown, chief executive at Ritholtz Wealth Management.
There's not a lot new in his post, apart from one crucial sentence I've highlighted below - the importance of your Social Media posts educating prospects as to how your firm works and its approach to financial planning.
I take this even further, in so much that your blog and other posts as a financial adviser are the first step on your value ladder - a step which prospects often take long before you've even met them.
The days when clients only experience your expertise after you've met them are fast disappearing, and Social Media is a perfect way for prospects to get a sense of your value, credibility and professionalism long before you welcome them as a client.
"A lot of advisers think managing client expectations happens after they become a client,” he said, emphasizing the advantages of incoming clients already being familiar with a firm's philosophy and approach for financial planning. (More: SEC st