A useful post from Forbes which strays more into strategy than compliance as promised in the title.
Whilst it has very much a US focus, there are some good points for not just UK advisers but financial planning professionals worldwide.
The key point when it comes to compliance is the final one - no pitching. And let's add to that no financial advice either, because let's face it - no one wants financial advisers pitching products on Social Media, and they certainly don't want financial advice either. So that makes compliance a whole lot easier.
I still know of large financial advice firms in the UK who want every single tweet compliance checked before they go out - even if the adviser is chatting to someone on Twitter about sport. It's frankly ridiculous and those firms simply don't stand a chance of survival in the brave new world.
There's compliance, and then there's stupid compliance.
No pitching. And finally, no selling products. No one likes being pitched on social media and it may violate industry rules around suitability. Instead, move the conversation towards your traditional channels of one-to-one communications, such as email and phone, when it becomes more business oriented.